Podcast

Trust is Consistency Over Time with Jill Roth and Bob Fee

Written by Momentum AMP | May 14, 2026 3:13:38 PM

 

Michael Lebor Okay, let's see if we could overcome. So to anybody listening to the Momentum AMP audience, this is a podcast that I've actually been thinking about quite a bit. And in our own world, in our universe, this is a very important conversation. And very often we are approached

Jill Roth Let's see if we could...

Jill Roth anybody listening to the Momentum AMP audience, this is a podcast that I've actually been thinking about quite a bit.

Michael Lebor by partners that want to be on the podcast. And this is one where I actively went out looking for members, looking for guests. This is a very particular topic and conversation I want to discuss and the two guests on the podcast are people that have extensive experience in this particular role of the universe. So I wanted to welcome Bob Fee and Jill Roth to the podcast.

Michael Lebor by partners that wanna be on the podcast. And this is one where I actively went out looking for members, looking for guests, because I have a very particular topic and conversation I wanna discuss. And the two guests on the podcast are people that have extensive experience in this particular world and universe. So I wanted to welcome Bob Phee and Jill Roth to the podcast. And...

Bob, you're on my list first. I'll ask you quick, I'd love for you to do a quick intro and then Jill, if you could give a little bit of background on who you are and what you do. And then we can talk about the artist formerly known as trustedchoice.com and we could talk about that.

Jill Roth I'll let you do a quick intro and then Jill, you can give a little bit of background and then we can talk about the artist formerly known as Trust The Choice.com and we can talk about that. All right, Mike. Well, thank you. Thanks for inviting me to the podcast. I'm happy to...

Bob Fee All right, Mike. Well, thank you. Thanks for inviting me to the podcast. I'm happy to be here. I'll just give brief. I was born into the insurance business. My father was an agent. His father had been before him. And so my brother and I joined my dad back in the 1980s. we bought his portion out in about 2001 and have grown our agency to about 55 employees in four different locations across Kansas. So my involvement in the association world has been at the state level and then was a national director, was chairman of the Trusted Choice Board, different than TrustedChoice.com, but related, and then was chairman of the National Association. And I have roughly 38 years in the business. Actually, it'll be 39 years in the business on June 1st. So I guess I didn't know any better.

Jill Roth I didn't know.

Michael Lebor You know what, it's, my two sons needed a career path and I pushed them into the industry. So I know we all make jokes. It's not the sexiest industry, but I think it is and it should be and I love it. So you're 38 years into something that I'm super passionate about and want to keep doubling down on. So we'll have to be a part of it. What about you, Jill?

Bob Fee Thank you.

Jill Roth I actually have very similar story to Bob. I did not grow up ever wanting to be in the industry. So I guess kind of like your kids, Mike, but I graduated college and worked for a member of Congress here on Capitol Hill in Washington, D.C. As elections started happening and the government was such a volatile experience, I kind of wanted something a little bit more safe, a little bit more secure. Once your boss loses an election, you also lose your job. So that was something I didn't really need anymore. And so I joined, my dad purchased his agency from his dad. My brother then purchased from my dad. So my brother and I own the agency, we're third generation. Our first agency was in New Jersey and Mark and I have opened in a branch down here in Virginia as well. So we have two branches. We only have about 16 employees. But yeah, through the association, again, same kind of path as Bob. I got very involved in young agents on a state level here in Virginia, just to kind of learn the ropes. Like I mentioned, I did not jump right into insurance. And so I kind of to understand the appeal and to why I should be here. So I got involved in the state level in young agents, I then kind of grew through the chairs here in Virginia, and then I currently serve as a national role as a state national director for Virginia.

Michael Lebor Got it. So I feel like from the objective of this podcast and this conversation, I feel like I hit the target in the sense that I have the right audience. And let me frame it this way. Guys, I need your help. And to the best of my knowledge, I don't want to stick my foot in my mouth. This is the first time we're all speaking, right? We've never spoken before. So this is a, this is not staged. This is not something that was scripted or planned. And I don't expect anything but radical candor and truth. And I, guys, I need your help. And let me tell you what I need help with. We are all familiar with trustedchoice.com and

Bob Fee Correct.

Jill Roth This is not staged. This is not something that was.

Jill Roth We are all familiar with trustthechoice.com.

Michael Lebor I really want to get into it and peel back some layers, but Momentum, we are an agency management platform. We are one of the largest in the country. have close to 2000 agencies that use Momentum. And for those of you who are not familiar with Momentum AMP, we used to be called NowCerts. So that's a name that might have a little bit more resonance to it. But formerly NowCerts, now Momentum AMP, we're one of the largest and knock on wood, one of the fastest growing agency management platforms. And as I went around talking to insurance agents, asking them, what do you like about us? What do you don't? What are you looking for? What are your needs? The number two, if we were playing family feud guys on that board, the number two question asking what are insurance agencies looking for? The number two answer is I find digital market access. And number one, is give me leads.

Michael Lebor Now I know leads could be a little bit of a dirty word. We could call it referrals.

Jill Roth a little bit of the dirty work.

Michael Lebor But that's the number one thing that agents are asking for. And we went out and about a year ago, we acquired trustedchoice.com. Now, what that means is we did not acquire the brand, we did not acquire the name, we acquired the technology, we acquired the people, and all the goodwill and not always goodwill that comes along with it. and we rebranded it as Momentum Edge. And that was a missing piece for us to really provide a true agency in a box solution. We could give the agent the referral. We have the CRM to do the marketing. We have the AMS to manage the policy. We have a rater. And we could manage the entire life cycle on our tech platform. And trustedchoice.com was a brand that I always knew, always a leader in the delivery of referrals to agents. And we are super happy with the acquisition because we were going to build ourselves organically from scratch and it saved us millions of dollars in years. But I've kind of learned along the way that half the states love trustedchoice.com and half the states hate trustedchoice.com. It's this like taste great, less filling. And so our use and term to be able to call ourselves trustedchoice.com is coming to an end. We always knew that was going to be the case. We bought a year for continuity and we are now relaunching as Momentum Edge. It's everything that you got from trustedchoice.com plus everything that we as a company offered.

So with that intro, with that preamble, I'd love to hear your context. Help me out. I need to communicate to the tens of thousands of independent agents out there, not just the ones that are members of the big I or state associations, but any, about this new change, this new rebrand. And, but I realized that there's history here. I realized there's legacy. I realized that there is some hair on it. And so first off guys, I'd love to hear like, what's the cause of that polarizing position? What's the cause of that stigma? And I want to address it because I don't address it if we keep our head in the sand, then you know, we're never going to be able to move forward. And I'd love to know like, why do people have this, again, ironically, like a little bit of a trust issue.

Bob Fee Sure. You know, I think there's, to be very transparent, there, there have been several different owners of trustedchoice.com over the years. The first was IIABA, the national association. Then it was sold to a private equity group. And then what I understand is you guys purchased it from them. And just like anything else you purchase, you purchase the good and the bad. And I think, and I was there at the beginning when Tom Minkler was the CEO of IIABA. And the concept of trustedchoice.com, I think was brilliant. And the concept has proven to be brilliant. But as you would do with anything, you know, you need to have the right people, the right management, the right everything to make it work. And so somewhere along the line, like most things, if you're not giving the people what they want, you get a bad reputation. And I'm sure it wasn't all bad. And I know the agents that are that were utilizing it that had it working were very, very happy. But if it wasn't working for someone, they would talk about it. And that's just natural human nature.

Michael Lebor Can you give me an example of what wasn't working? Because you know, Bob, when I came in, I asked these questions and there's very often where you see it in the forum, I hear it anecdotally, what is the complaint? Like what are the tangible complaints?

Bob Fee Well, I think and I, you know, first of all, I want to say I don't know all the details of everything that has happened over the years since IIABA sold it. I just know what I hear from agents. And I hear things like, the leads were not quality leads. The leads were being sold multiple times. And therefore they were old and the person had already been contacted by somebody. So it was not great.

Michael Lebor Got it. Now, Jill, as someone who's maybe a little bit closer to the day to day and with your peers, what are you hearing? What's the feedback?

Jill Roth I mean, same thing. I think that we, as agents have been burned by lead generation companies over the years. And so there's always that kind of hesitancy with, okay, I'm going to put my money into this, but am I going to get a good return on it? Because we've all been burned before, right? And I think that that is kind of the hesitancy with this and with anything in, in, in anything in the future with any other lead generation company is that. What you're saying sounds great, right? It sounds like it's going to work, but because we've been burned, there's always that level of skepticism. And so I think the biggest thing is going to be not just talking about it, but proving it. You know, just proving it one at a time, one agent at a time that it works.

Michael Lebor I appreciate the candor. I appreciate it. And I'm going to look at you and say that your candor is incredibly helpful to me because I am going to look at you and say, you are a hundred percent right. And when I tell you that I am happy to debate someone about the quality of our referrals, I know exactly what's in our database. We have millions of records of consumers who are looking for insurance. Now, do people fill out multiple forms? I can't control that. Is our intent to only refer a consumer to one agent at a time? That is our policy. But I, and I love you framing it as, it's not just talk, but prove it. And I am willing, I'm going to say and shout from the rooftops that we will put our money where our mouth is.

And it could be you, it could be any state association, and this is a challenge that I'm going to put forward. If you will work with me and bring me willing agencies, I will give them referrals for free. I will give them referrals for free. And all they need to do is use our technology. And even on that, like we have plans that, you know, we give agencies for free. We have agencies that are on our platform for free that just pay per referral. And what I want is the opportunity to prove it.

Jill Roth And I think that's the right move too, because like you said, if it's free, there's really no reason not to try it, right? I mean, it's free, so why not? And if you can get that word out there that hey, this actually works and I got X amount of clients out of it, X amount of referrals, then people will come running because that's what they want. Agents want leads, right? They need the leads. So yeah, I think that's a great move.

Michael Lebor And Bob, the challenge I'll tell you, I want to be very candid and transparent and it is a challenge. The volume of leads that we have is significant. Getting agents to close them is another story because they don't always respond in time. And how do you feel about that? And I don't want to put you on the spot, but do you feel that there are agents that are just not in the mindset of, I need to pick up the phone and call a lead back?

Bob Fee Absolutely. I think that's well documented, right? I think that one of the greatest failures of agents all over the country is that they get a lead and they do not follow up with it properly. It has to, you know, typically the way you have to look at it is if I don't call you back immediately, someone else will. It's you know, it's that simple.

Michael Lebor Right.

Bob Fee And so we use, we've always used a service for leads and we use a service where it's, it automatically texts and emails the lead immediately. And then, you know, you go from there. But yeah, that is well documented that agents are not always the best at following up on leads quickly.

Michael Lebor And Jill, if I could like get on my soapbox for one second, and I know the irony that I'm saying this to you, what I'd love to be able to say to members is that I'm trying to not call it leads. I'm trying to not use the lead word. If I send you a referral, it means that I have a consumer who is interested and actually going looking for insurance and we could confirm their intent, that's a gift. That's a gift. I'm not sending you, you know, somebody who wants a pedicure or wants to watch Netflix. I'm sending you somebody who is in the market for insurance. And the second you don't treat that as a gift, that's problematic. And in an era where you can find yourself with an AI, which we have, that will actually call the lead for you in real time while you're sleeping. This is where the future's exciting.

Jill Roth Yeah, definitely. I mean, I think there's also an element of, you know, you have to be able to convert them, right? It's not just getting them in the door, you have to be able to write the business and so there's a lot of, you know, market challenges, as we know, with carriers, it's kind of like you don't necessarily have a market for everything. And so I think it makes it even more difficult, especially in the personal lines world, to be able to say, yes, I can help you with that. And so I would say some agents are hesitant even to take a referral because they don't know if they're going to be able to close it.

Bob Fee That's a great point.

Michael Lebor And, and that's where this one platform approach is really important because it's all well and good that we deliver a referral, but if you don't have carriers, what are you going to do? And having this full platform and the other things we offer, which includes market access. And if you don't have a market for it or you want to take it to one of our wholesale partners. But the one thing, and I didn't plan to go here, but I think it's too important for me to leave out is, and I'd love your thoughts on this and I want to hear your thoughts. Tell me if you think this is a good idea or not.

And one of the things that we're going to roll out next quarter is the concept of agent to agent referrals. Meaning that I am an agent, I come to me with a referral for an agency that is in a state I'm not licensed in, or a line of business I don't write, or a niche I don't specialize in. Instead of me saying, I can't help you, I'm going to say, you know what? Hold on one second. I'm connected to a network of Momentum Edge agents who I trust, who have an agreement with each other. And I'm going to send you to Bob who is in Kansas and Bob writes this kind of risk. And Bob's going to call you and Bob's going to write your business. And when Bob closes it, Bob's going to send me 20% of his commission. And the agent who sent the referral did nothing but use our platform and made free money. And I think this can literally double the revenue of the average agency overnight. Tell me if you think this is a good idea.

Jill Roth I think you are literally describing the National Association. so, I mean, there are 400, I think 450 or so agencies, right? And there are some that want to share business. There are some that will never share anything, but you're literally describing the association in that, as you know, insurance is a state-based product. And so there will be Bobs, right? That say, oh, I have a guy that just bought a second home now in the Hamptons in New York, I'm not licensed in New York. Jill, I know that you have a New Jersey based agency. Can you maybe write it? So we already do that, but on a peer to peer basis, we don't do it on an AI or any kind of IT kind of platform. And so I think you're already taking a model that has proven to be successful and you're going to take it to that next level. And so I think it's brilliant. I think it'll be incredibly successful. It's something that we practice and we've been practicing since I've started, but we just have never had the online capability to do it rather than just picking up the phone or emailing.

Michael Lebor Bob, what do you think?

Bob Fee I totally agree with Jill and do it all the time. And that is that is one of the beautiful things about this business and the association honestly that that I've gotten so close to so many people in so many parts of the country that when I do have people that have needs in a part of the country that I don't know, or I probably shouldn't be working in, I pick up the phone and call them and or email them and say, Hey, I need you to take care of this. And nine times out of 10, it's taken care of. And, you know, I kind of go back to when Tom Minkler was talking about what Tom Minkler is really the father of trustedchoice.com, which was project cap when he started it. But his whole theory was let's connect each other with our clients from all over the country. We can use the internet to do this. and make these connections. And that was really his thought process because we individually do it. How do we broaden what we individually do?

Jill Roth And one more take that take that another direction too in that not only are we referring people because of state based operations, but we'll also be doing it based off of just the type of account. you're saying the line of business or.

Michael Lebor the line of business or the consumer profile.

Bob Fee Yes. Yep.

Jill Roth For sure, exactly. And so you're saying you want agents to get used to saying yes more, right? I don't feel completely comfortable with that. And the reason being is if I see something come in and I know I'm not going to write it, I would love the ability though to say, yes, I'd like to refer you to someone that I know has a market that might do something that I would never touch, right? I think it's easy to say, I'd like to refer you, but I do like the idea of, I'm a mom of two, a business owner and a wife. Notice that wife came last because he gets put last unfortunately, but you have to say no at some point. And so I think that being able to though push it off to someone is not saying no and it's not saying yes. So I like that idea.

Bob Fee you

Michael Lebor It's really it's free money in the sense that, and when you look at it in an agency level, there is a certain kind of revolutions per minute that you hit. But I used to work at a carrier. And one of the last things that I did while I was there was I was able to convince the executives that also you guys like. stop saying no, like I understand, like you guys have an appetite and you have an underwriting box and you decline stuff, but instead of saying no, declined, go elsewhere, hey, that's not in our appetite, but we are affiliated with this wholesaler. We do have other carrier relationships who will write roofers of dynamite manufacturing facilities. Would you like us to pass it along? And keep that in the family. So I like your frame that have maybe it's not saying yes, but for sure it's stop saying no, right? There's, and let's be transparent, but nobody wants to pick up the phone and start dialing again. they, especially if you are a trusted resource and in a relationship, you know, the customer, well, I understand you have a time.

Jill Roth Exactly.

Bob Fee I do, I have a four o'clock central, so I've got just a few more minutes.

Michael Lebor You got it. So to try to like wrap it all up, one thing that I just want to mention and just kind of use this soap box is that I just want to be super clear is that the referrals that we do offer are exclusive. They're not being sold multiple times. There's, again, I don't like the law of small numbers. And sometimes you go to some of the groups in the forums and you read like, hey, I bought a lead and the guy told me he was called already. it's true, but like you can't control that maybe the guy filled out a form multiple times, right? And, but I just want to, you know, I don't know if that's something that you've heard, if that's a piece of feedback that you've gotten, but as a matter of policy, we do not sell the referrals more than once and I don't want to start throwing out like cash challenges and but if you actually are in a situation where you can show me that we sold the lead more than once, there's a steak dinner on me. It doesn't happen.

Jill Roth I think consumers are getting more used to that though because of that. I mean, when you go buy a car, you fill out one form, you get contacted by 17 dealerships, right? And so I think that that's more of a consumer base. People are just more used to that now too. So I don't find that as a huge problem.

Michael Lebor Good, good, good. I'm happy I could cross that one off my list. Jill, one of the things that I want, and we could talk about it offline, but I'll use this opportunity to talk to you as a proxy to the other states that are out there. And we've had conversations with a lot of them and maybe the new name, new position, new reputation. I certainly hope it goes a long way. but the pitch that I make when we talk to people who run the state organizations is that we want to work with you. I'm not looking for a short-term gain. I'm not looking to lock you into a contract and say, Hey, why don't you buy a subscription for $10,000 and we'll give you a bunch of leads. we could do that, but that's really, that's on our menu, but that's really not interesting to me. What's interesting to me is, and you know, whether it's you or any other state association or kind of any agency in general. I'd love to for you to pick five, max 10 agencies that are of a certain size, not one person shops, but not 100, but are tech forward. And I want to expose the arsenal that we have to you. And I heard a great quote once that trust is consistency over time.

And I want the opportunity to work with you and to work with a couple of agents. again, get volunteers because I'm not looking for money. That'll come where we could say, Hey, here's what we have to offer. Here's our AI. Here are the referrals. Here's our workflow builder. Here is our marketing engine. Here's our CRM. Here is our download. Here's our data analytics. I know, cause we have done it hundreds of times. We can make you better. We're not going to come in overnight and double your sales, but your renewal rates, if you go through our process, will be one to two points better. Your cross sale will be one to two points better. Your CSR inefficiency will be two points better. And then all of a sudden you look back after 18 months and your gross profit margins went from 18% to 28%. We've done it time and time again. And we want to do that with you. We want to do that for you. And it's part of what the edge referrals bring to it. It's just one equation. And if you're half the state say, no, thank you. Not interested. And life's too short. Thank God we have enough demand for our product. I don't want to go chasing anyone who doesn't want what we're selling. But if you are interested.

Michael Lebor I don't know if we're the best, that's a bold statement, but we are trying to be at the cutting edge of offering the most innovative, future-proof tech to independent agents. And all we want to do is just make them better. That's really, again, we are a for-profit organization. We do want to make money, don't get me wrong, but not at the expense of in conjunction with and helping independent agents be better at what they do. So A, I just want you to know that that's available to us. And that's the message that I'm trying to convey. And A, I hope you think that's the right message. If you don't, if you think I'm missing something, I'd love to hear now or in the future. And tell me what else I should be doing if you were engaged as our business advisors for this launch and relaunch. What would you be doing if you were me? What would you be saying on our soapbox?

Jill Roth Do you want to go first? I have some ideas, but I'll let you go first.

Bob Fee Well, and yes, I will. And then I'll kind of wrap up because I do need to go. I think that's a good idea. What you're talking about doing, I think finding users, finding active users who are I can't remember that term, the raving fans, I think is the book that, you know, came out years ago. That's what you want to do is find some raving fans, find some businesses that you work very closely with and you can show and prove. I think you've bought a really, really good business. I've been involved with it for a long time. I know it evolved. I know it had its ups and downs. And I also saw a lot of potential with the business that you bought and with the AI world changing things. And I've seen, you know, your Momentum AMP, I've seen it. You have a live version of it online. It's you've got some neat things to offer. So I guess in my closing, I would just say I like what you're doing. I think you're going about the right way. I think utilizing leaders like Jill, who have a great voice within the National Association and are very well respected is the right way to do things. And I thank you for having me spend some time with you.

Michael Lebor Awesome.

Michael Lebor So Bob, basically the bottom line is we don't need you, just focus on Jill.

Bob Fee That's about right.

Michael Lebor Got it, got it. Bob, thank you for your time. I know you got to bounce if you want to hang up whenever you need to hang up. But thank you. I really appreciate it. And I will follow up after. again, what's genuinely what's ours is yours. And I'd love to see how we could be helpful to you as you want to bring on the next generation.

Bob Fee Yeah.

All right, thanks.

Bob Fee Please do.

Jill Roth Good to see you too. Thanks for the compliment.

But I will wrap my, this is a perfect way to end too, because I think that I have two points in that I might be a lot like trustedchoice.com and where half the states like me and half the states don't. So take that as you will. But I would say that there's no better industry to work with than the insurance industry. And that the insurance industry is all about relationships. people and it's all about the trust and the value that you put in that. And so if you've got a good product, you're going to be successful. And I say that to every agency as well in that if you work hard and you you you're smart and you know what you're doing, you're going to be successful. Everybody needs insurance, right? And so therefore everybody needs an insurance agent. We're all going to be here. We're not going away. And so I think that you're going to

Michael Lebor I'll correct you on one thing. And I'm making a little bit of a joke, but it is true. I don't even think you have to be that smart. That's an advantage. I don't even think, I know plenty of guys who are not that smart with two homes and two boats, but they work hard. They work hard and it isn't amazing. I'm making fun. being a little bit of a wise guy, but.

Jill Roth Yeah.

I get it. I think I know plenty of them and I normally take their business. But I will say that you've got a great model. You're going to be just fine. What I would say to do though is, sure, take a few agencies as your guinea pigs or if you want to call them whatever, your incubators. I'm not sure what you want to call them, but take them. But then what I would do is really capitalize on, I know you're trying to go outside of just the IIABA channel, but I'd really capitalize on that first because it's, those are in my opinion, going to be the most educated in these kinds of platforms and they're going to be the most willing to jump in on something because of all the programs that the big eye offers already. And so I would say, attend. If you're looking to maybe jump off in, where are you guys located? Where are you headquartered out of?

Michael Lebor We are a global company where we don't have a physical office. Where I'm in New York and yes, I might as well have a tattoo on my forehead. Yeah, it's cliche, but it is.

Jill Roth I could tell by your accent.

Yeah, you really should. Just the state. Go to the New York State Association's conference and set up a little booth and show them this is what we can do and take them through the steps because I think you can put as much content out there, you can put as much newsletters, whatever. Unless people are going to click on it, you can't really guarantee that. But if you're face to face, like I mentioned, we're a people business. If you're face to face with someone, I don't think you have a failing model if it's nothing but proving to be successful. I think that would be my recommendation is to just really get involved at the state level. Because I think at that point, you'll have such a personal touch to those agencies. You can ask in advance who are the ones that might be attending that are most technologically advanced and say, reach out to them even before and say, hey, meet me for a drink in the lobby before we head up the trade show or something, just to kind of like prep them and give them a background. I don't know if everybody's gonna be so well versed in all the things that you have to offer. And so I think the face-to-face, one at a time kind of model will be your best bet.

Michael Lebor I'm not sassing you. It's very good advice. We think about it a lot. We are looking at which events we attend. We've committed to a couple of the state associations. I'd love to talk about yours. Because we want willing partners. And this is going to come off sounding like obnoxious, but we are right now at a stage in our company's growth that we're blessed. Like we have more opportunities than we could close. Like we can't bring on onboarding personnel fast enough because getting people to migrate just the core, forget about just buying leads from us, using us as their core platform because we're the only open ecosystem in town where being able to connect the dots and use that company to do my billing and that company to do my enrichment and that company to do my accord forms. on the other platforms, it's all or nothing. You got to use their systems and, you know, for good or for bad, we're completely open. You use pick and choose whatever you want. So people started recognizing that like that's a must have this year. And we're the only game in town. like, the point is, I, we don't want to go chasing people who don't want to work with us. Like we don't want to be chasing people who are cheap about it. We don't want to be chasing people who don't want to invest their time and their money and their growth. There are plenty of those, but we want the ones who really want to be at the forefront. So I guess, so your point is heard, understood, acknowledged, and I very much agree to the point where we could talk offline. I'd love to see how we could collaborate. And we will be attending a bunch of those events. And I guess, you know, I just want to leave with this message. From whatever know, legacy there is whatever history there is, we acquired a company. The brand is staying with with the national and the big guy and but we've acquired some amazing tech, amazing volume of traffic. I think we delivered close to 200,000 referrals last year, which is pretty significant. And you have one of the largest agency management platform companies in the country that one at a time. It's hard to do like, Jill, I'm always thinking about how to scale, but really at the end of the day, these are just, you knock them down one at a time. And we want to work with you. We genuinely want to work with you. And if you want that in return, if you want a tech partner that just wants to innovate and help you be better at what you do, and we're not perfect. We're not like we're going to mess up and we're going to make mistakes. And that's the only thing I can guarantee you.

But if you want a partner like that, whatever your thoughts on the past from the referral brand, Momentum Edge is our new referral brand. Momentum AMP is our platform. Insuranceagency.ai, I really do think is going to be a household name in the industry within the year, because I know what we're capable of doing and I haven't seen anybody do it. If these are things that you want in your agency, you know where to find us. If you want to continue to be a naysayer and go post in forums, God bless you, but that doesn't generate revenue.

Jill Roth then don't remember that cell phone number you gave out previously.

Michael Lebor It's there and we probably, that's our customer service policy. Here's my cell phone number. If you're not happy, text my cell phone and I'm gonna call and screen somebody. That's what we do.

Jill Roth Well, I think you're going to be wildly successful and I can't wait to see where you guys are in just a couple months here.

Michael Lebor Thank you. This was very important to me. I needed to talk this out and being that I don't go to therapy, so I needed this. Maybe I should go, but Jill, this was really genuinely helpful. know what podcasts are meant to be propaganda vehicles, but this was more of a, need your help and let's just film it and see where it goes. So thank you. And I really meant it when I said what's mine is yours. Anything that I have that could be helpful to you. your state, your members, all you have to do is ask, genuinely.

Jill Roth Really appreciate that. Thank you so much. This is great. Have a good one.

Michael Lebor Thanks. Thank you.