From NowCerts to Momentum: A Bold Vision for Independent Agents

Read the official Press Release here: https://www.prnewswire.com/news-releases/nowcerts-inc-rebrands-to-momentum-a-bold-step-towards-the-future-of-insurance-technology-302301413.html

Insurance is an industry that no one plans to get into, but for Peter Germanov and Michael Lebor, it has become a space for bold innovation. The story of Momentum begins with Peter, who, like many, found himself unexpectedly involved in insurance. A former Wall Street professional, Peter moved to Salt Lake City to pursue his passions and ended up managing a local insurance agency. What started as a favor for a friend turned into the foundation of a revolution in insurance technology.

Peter realized that the systems available didn’t suit the needs of agents like him. So, he built NowCerts—an agency management system designed to make life easier for agents by putting them in control of their own data. With a deep understanding of what agents truly need, Peter led NowCerts from a small agency tool to a platform now serving thousands.

In 2023, Michael Lebor joined NowCerts with a digital marketing background and a vision for integrating cutting-edge technology into insurance. Michael, who once served as the CMO of Amtrust Financial and Founder of InsuranceGIG, saw the power of APIs, automation, and streamlined processes. Together, Peter and Michael set out to expand the capabilities of NowCerts and bring new innovations to the platform.

Today, Momentum represents the evolution of that vision. It’s more than just a new name—it’s a renewed commitment to independent agents. Momentum is about giving agents the tools they need to succeed—open systems, intuitive technology, and a platform designed for growth. Our goal is simple: empower agents with the best technology so they can focus on what matters most—serving their clients and building their businesses.