From Relationships to Data: How Insurance Agents Can Thrive in a Changing Industry

Adapting to Industry Change: Insights from SEMSEE Co-Founder

In our latest episode of the Amplified Podcast, we had the pleasure of hosting Philip, co-founder of SEMSEE—a platform designed to improve the connection between insurance agents and carriers. Our conversation touched on the shifting landscape of the insurance industry, especially around technology, relationships, and data flow. Here are some key takeaways we believe will be useful for agents navigating today’s changing environment.

Why Human Connection Still Matters in Insurance Tech

One key point Philip emphasized is that insurance is, at its core, a people business. While technology can make things more efficient, it can’t replace the value of real relationships. Many newcomers underestimate this, assuming that technology alone is enough to win in the market. But building strong connections with both clients and carriers is essential for long-term success.

As agents, it’s important to see technology not as a replacement but as a tool that enhances your human strengths. Combining tech with strong interpersonal skills is what truly sets you apart in a competitive field.

Why Patience Pays Off for New Insurance Agents

When asked what advice he’d give to newcomers, Philip stressed the importance of patience. The insurance industry tends to evolve slowly, and expecting rapid change can lead to frustration. Rather than trying to do everything at once, agents should aim for steady, incremental improvements. This approach builds a stronger understanding of the industry and helps agents adapt as things shift.

Solving the Insurance Industry’s Data Sharing Problem

One recurring theme in our discussion was the fragmented state of data in the insurance world. Philip highlighted the importance of enabling data to move freely between agencies, carriers, and tech platforms. Right now, many still operate in silos, which creates inefficiencies and missed opportunities to better serve clients.

A major obstacle, as Philip noted, is the ‘firewall’ surrounding proprietary data. Fixing this will take a collective effort across the industry to standardize data protocols and create a smoother experience for both agents and customers. As an agent, pushing for better data practices within your organization and with your partners can lead to stronger results for your clients.

How Collaboration and Insurtech Drive Agent Success

We also talked about the value of partnerships, especially when it comes to technology and data sharing. Philip shared how SEMSEE aims to be a “powering platform,” giving agencies the tools they need to better connect with carriers. Agents using SEMSEE can streamline submissions, improve quoting, and ultimately serve their small business clients more effectively.

Agents should recognize the value that comes from collaboration over competition. This mindset supports a more well-rounded approach to improving service and operational efficiency.

The Opportunity Ahead: Modernizing Commercial Lines Rating

Looking ahead, Philip spoke about the evolution of commercial lines rating. It still lags behind personal lines, leaving plenty of room for improvement. He estimated that commercial lines are only about 60% effective, compared to 80–90% for personal lines. As commercial client needs grow more complex, innovation in this space will follow—and agents who adapt will be well-positioned to take advantage of it.

By using technology wisely, agents can offer tailored solutions that meet the changing needs of businesses—whether in niche markets or broader sectors.

Looking Ahead: How Insurance Agents Can Stay Competitive

Wrapping up our conversation with Philip, it’s clear that the future of insurance lies at the intersection of technology, relationships, and data. Agents need to stay proactive—embracing change, building strong relationships, and pushing for better data systems to succeed in an evolving industry.

To our listeners, we encourage you to take these insights to heart. The insurance world is changing, and those who adapt will be at the forefront of a more connected and efficient future. Stay engaged with your peers and partners, embrace technology, and above all, keep the human touch that makes all the difference.

As we move forward together, remember: success in insurance isn’t just about mastering tech—it’s about using it to strengthen the connections that matter most. Stay curious, stay connected, and never lose sight of the human side of this business.